March Gaming

March Gaming is an investment fund under the March Capital parent company, investing globally and headquartered in Santa Monica, California. Led by Gregory Milken, a Managing Partner of March Capital, this $60M fund is dedicated to leading seed & series A gaming investments into exceptional teams that are building industry-leading content, technology and platforms.

March Capital Announces $60M March Gaming Fund led by Gregory Milken
Santa Monica, CA – August 20, 2020 – March Capital announced the launch of the March Gaming Fund today, a $60M fund focused on the nearly $160B gaming industry. This fund will seek to invest in seed and series A entrepreneurs who are developing gaming content, technology, and infrastructure.
“Within the past decade, gaming has joined the ranks of becoming mainstream conversation,” said Gregory Milken, a Managing Partner at March Capital. “Once viewed as solely for geeks, gaming is now incredibly widespread, and it is an enthusiastic part of our culture. Gaming has become an active, multi-directional activity, and esports, streaming, audience participation, chats/communication, and game viewership will lead to immediate further rewards in gaming investing in the next five years. Game engines are being used to create the latest content, including the most successful TV shows and movies. As such, I’m thrilled to announce our new fund that is 100% focused on the gaming industry.”
Indicative of the rise of interest in gaming is that mobile gaming expenditures are expected to hit $77B this year, according to Newzoo.com, which represents a 13.3% YOY increase. Because of this, the mobile gaming audience alone is expected to hit 2.6B this year.
“While March Capital has long invested in gaming, we realized that we had a subset of investors and constituents who were very interested in gaming. We decided to dedicate a fund just for gaming investments and use our unique expertise and evaluation capabilities to fully capitalize on this opportunity. As a life-long gamer, I cannot wait to continue to identify, invest in, and advise those like-minded entrepreneurs who are at the forefront of game platform creation and content development,” continued Milken.
Prior March Capital investments include Genvid Technologies and Immortals Gaming Club. Nifty Games and Knock Knock are amongst the investments that have been made by the new entity, March Gaming. March Gaming expects to lead approximately 12-15 investments in gaming and will provide capital, connections and guidance to entrepreneurs in this arena.

Gregory Milken’s background and success are well documented in the gaming industry, having personally invested in Small Giant Games acquired by Zynga. A former entrepreneur and operator, Milken is a life-long passionate gamer who will lead the fund and provide counsel and insights to gaming entrepreneurs. He has also joined several of the boards of the companies he has invested in.

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