Wes Nichols


Wes Nichols is Partner of LA-based March Capital Partners, in addition to being an active investor and board advisor to public and private company CEOs. An industry authority in predictive analytics, marketing, AI/machine learning, and digital transformation, as well as robust global network of C-Suite executives of many of the world’s largest companies, Wes was the author of the Harvard Business Review cover story, Analytics 2.0, on next-generation analytics to drive more predictive decision-making, with a follow-up article underway currently.

A two-time entrepreneur, Wes has created high profile analytics software companies with a focus on enterprise SAAS. Most recently, Wes was with MarketShare, where he was co-founder and CEO. MarketShare’s analytics SaaS solutions are now the world’s largest software solution for marketing resource allocation, planning and attribution. MarketShare was backed by FTV Capital, Elevation Partners and Silver Lake Partners. In a competitive process with many of the world’s largest software companies, the company was acquired by McLean-based Neustar, the leading company in authenticated identity, where Wes became Chief Strategy Officer. Neustar was acquired by Golden Gate Capital within a year of the MarketShare acquisition.

Prior, he was the founder and CEO of Direct Partners, building from scratch one of the industry’s first data-driven analytics and CRM companies, which was acquired by Omnicom Group (NYSE: OMC), where he became CEO of its digital business globally at TBWA, serving Sony, Pfizer, Apple, Nissan and others.

Wes is a Board Director and Chair of the Compensation Committee of TrueCar (NASDAQ: TRUE), Strategic Advisor to the leadership of SNAP (NYSE: SNAP), Board Director of identity data and analytics company Neustar, AI semantics software Persado, and messaging technology company Airship,  Wes is also a Board Member and Finance Chair of the Los Angeles Police Foundation, helping to architect the technology blueprint for increased used of data, automation and operational efficiency. Wes is an active member in Young Presidents Organization (YPO). Wes is the 2016 winner of the EY Entrepreneur of the Year Award and was nominated as a Technology Pioneer by the World Economic Forum (WEF).

Wes graduated from Randolph-Macon College and The Johns Hopkins University, with degrees in Psychology and Business, respectively, and graduated from the President’s Program in Leadership (PPL) at the Harvard Business School.