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The Future of Marketing

March 16 2022
Written by Wes Nichols

One of the most significant trends in business is the merging of marketing function and customer experience. This is a result of customers interacting with brands across various touch points and expecting flawless communication, service, and problem resolution. Yet,  most companies are still not set up right, technologically, to deal with this trend. Those who have invested in the technology are enjoying the benefits; those who have not are on borrowed time as customers have a vote.

Moderated by Wes Nichols, Partner at March Capital, we hope you will join this special panel  at The Montgomery Summit 2022 presented by March Capital on May 24th & 25th on customer-centric technology and how companies are adapting to these important changes.

Anchored by one of the most respected CMOs in the industry, Denise Karkos is the CMO of SiriusXM and Pandora. She continues to be a change agent in the industry, helping to drive the digital transformation of the leading audio entertainment company in North America. Hear about her experience at SiriusXM and Pandora as well as how she transformed TD Ameritrade’s marketing and customer experience.

Jason Heller is the CEO of Transformation Ventures and was formerly a partner at McKinsey, where he co-led the digital marketing and digital growth practices globally. He is a recognized growth leader who has helped Fortune 500 companies successfully navigate their marketing, digital, and CX transformations to drive enterprise growth. Hear how he has helped Fortune 500 companies sort out the changes needed – both technology and people – to drive growth.

The foundation of any customer experience technology stack is a Customer Data Platform (CDP), so we will hear from the founder of ActionIQ, Tasso Argyros, who leads the industry’s leading solution for enterprise companies. His passion for empowering business users led him to start ActionIQ, with the mission of bridging the gap between data and action.

As Google and Apple have shut down access to cookies that brands use to understand customer behavior, learn how DISQO has come up with a post-cookie solution that is seeing substantial market demand. DISQO is a consumer insights platform for cultivating insights about what people think and do across brand experiences and consumer journeys. Co-Founder & CEO Armen Adjemian will share his experiences.

Request an invitation to learn from some of the biggest names in leadership at The Montgomery Summit 2022 presented by March Capital: https://cvent.me/d92yD4. If you have any questions, please contact info@montgomerysummit.com.

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